When the N.F.L. decided the site of the 2014 Super Bowl would be the new Giants/Jets stadium in the Meadowlands, an involuntary shiver went through the league, visions of snowplows and Eskimo masks dancing through everyone’s heads.
So, what better way to celebrate such enthusiasm than by creating a Super Bowl committee logo featuring a snowflake?
The logo also features the George Washington Bridge, but fortunately, the designers did not jam it with rush-hour traffic. Of course, in the spirit of the snowflake, perhaps they should have. After all, the logo is supposed to be embracing all that is New York/New Jersey.
“As public anticipation for the first outdoor, cold-weather Super Bowl grows, so too does our commitment to hosting an historic event that truly encapsulates the distinct characteristics of our region,” Woody Johnson, the owner of the Jets and co-chairman of the host committee, said in a statement.
Granted, it is wise not to pretend this is just a slightly northern suburb of Miami, and it could open up all kinds of new sponsorship possibilities (Uggs, anyone?), but do the Super Bowl promoters really want a constant reminder of the one reason people objected to this Super Bowl in the first place?
What do you think should be in the New York/New Jersey Super Bowl logo?
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